In this computer world, we often focus on online advertising and digital marketing but it’s advisable you make use of the old medium when it comes to attracting customer’s interest because high percentage of business owners prefer to make use of signage due to the graphics and unique words it use to communicate to customers.
A survey according to FedEx office which involves hundred businesses in the United States showed that 64 percent of small-business owners place their value on graphics and creativity in signage while others place theirs on simplistic design but generally, your sign approach influence a company’s ability to attract new customers.
Also, according to another research conducted proved that most people did not intend to patronize a retailer at the first instance but did so because of the advertising sign they saw which attract them to purchase from the store. Moreso, Sapna Budev, Director of strategic initiatives for the Alexandria, Va.-based International Sign Association. Said he decided to stop at a shop and get something from them because of the attractive sign placed outside.
However, if you are committed to have the best signage, three important principles are identified which are to be employed when designing banners, posters and other signage for awareness.
Firstly, the choice of color you choose plays an important role in designing a signage. You should always think of something unique. Majorly, color helps to convey a brand’s identity and most recognized trademark attract world recognition because of its color
Budev also warns business owners that prompt care should be taken when designing signage that is meant to be permanent because today’s color of the year could be tomorrow’s eyesore.
Secondly, contrast for readability. A sign’s contrast will usually determine its readability. Therefore, Contrast is a major factor for any engaging sign.
Furthermore, a weak color contrast can be strengthened with an outline or drop shadow around the foreground lettering,” Adding a border around the text or graphic helps to increases the reading speed of the sign.
Thirdly, size of the signage determines it readability. Simply put, the larger the letter, the easier it is to read and understand. This is especially important if you’re creating a roadside signage or signs that will be displayed at a significant distance. A good rule of thumb might be 10 feet per inch of letter height, therefore lettering with 10 inches of height may have the best impact at 100 feet distance.”
Moreso, making use of different typefaces affects legibility, you may want a flowery script to convey a certain style, and it may be difficult for people to read it from a distance.