At the end of the day, what is it that all brands want? To sell…
We live in an era where all consumers are bombarded on a daily basis with advertising everywhere, they are, even at their home. With the use of smart devices, social media, influencers and aggressive marketing, we all are “pushed to purchase” by multiple methods. The options anyone has today are literally endless. And get this. Quality does matter in the long-term…Presentation though, packaging and way of display might be some of the strongest factors to the end purchase.
We walk in a store and aside from what we know we need to purchase, most of the time we leave there with items we were motivated by the above factors to shop. Presentation and convenience, will motivate most surroundings-aware customers.
Retail enhancers, are any type of display promotes a product. A visual merchandising strategy focuses heavily on the appearance of retail displays which are often the first point of contact between your product and the consumer.
A retail enhancer can be anything from gondolas, freestands, and wall installation. Pissis Ltd has been producing retail enhancers for some of the most well-known brand suck as Johnnie Walker, J&B, Carlsberg, MOET, Davidoff and more. In the production of the displays, a combination of different materials such as metal, acrylic, wood can be used to achieve the best result possible.
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