In signs does size matter?

by | Jun 20, 2024 | News & Trends

Beyond Big: Choosing the Right Sign Size for Maximum Impact

It’s not how big it is, it’s how you use it. Or is it?

Size matters. Always. Does it, though?

We bet you’ve heard both before. So which one is true for signage? Does size really matter?

When it comes to signage, bigger isn’t always better. While large signs certainly have their place, choosing the right size for your specific needs can be the key to making the maximum impact. So, you can go big, but when done right, even smaller signage will bring the wow factor to your brand.

At Pissis, we believe that understanding the nuances of sign sizing can significantly enhance your visibility and effectiveness. Here’s a guide to help you navigate the world of sign sizes and make the best choice for your business.

Understanding the Purpose

The first step in choosing the right sign size is understanding the purpose of your sign. Are you looking to attract passing motorists from a distance, or do you need something to guide customers inside your premises? Different purposes require different approaches:

  • Billboards and Large Outdoor Signs: These are meant to be seen from afar, often by people driving at high speeds. They need to be large and bold, with minimal text and clear graphics.
  • Storefront Signs: These need to be visible to pedestrians and motorists passing by at slower speeds. They should be large enough to grab attention but detailed enough to convey essential information.
  • Indoor Signs: These are for guiding customers within your premises, such as wayfinding signs, promotional displays, or informational boards. They don’t need to be as large but should be clear and readable.

Location, Location, Location

Where you place your sign greatly influences its size requirements. Here are some considerations:

  • Highway vs. Downtown: A sign on a busy highway needs to be much larger than one on a pedestrian-friendly downtown street. For highway signs, the rule of thumb is the larger, the better due to the speed and distance from which they will be viewed.
  • Indoor vs. Outdoor: Indoor signs, such as in a mall or a large store, need to be smaller but placed strategically at eye level for maximum readability. Outdoor signs need to contend with varying weather conditions and natural light, so they often need to be larger and more robust.
  • Height and Angle: The height at which a sign is placed and the angle at which it will be viewed are critical. A sign high up on a building needs to be larger and possibly angled downwards for optimal visibility.

Audience and Readability

Consider who your audience is and how they will interact with your sign:

  • Speed of Movement: For drivers, signs need to be large, with bold fonts and minimal text to be read quickly. For pedestrians, you can afford to include more information since they have more time to read.
  • Age of Audience: Older audiences may need larger text sizes for readability. If your demographic skews older, opt for larger, high-contrast fonts and, thus larger signs.
  • Viewing Distance: A good rule of thumb is that for every 3cm of letter height, the optimal viewing distance is about 3 meters. Therefore, a sign with 10 cm letters is best viewed from 30 meters away.

Design Elements

The design of your sign can also influence the perceived size and impact:

  • Font and Color: Bold, simple fonts are easier to read from a distance. High-contrast color schemes (e.g., black on yellow, white on blue) improve visibility.
  • Graphics and Logos: While important, these should not overwhelm the text. Use graphics to complement, not compete with, your message.
  • Whitespace: Don’t overcrowd your sign. Adequate whitespace improves readability and ensures that your message is not lost in a cluttered design.

Regulations and Restrictions

Before finalizing the size of your sign, make sure to check local regulations. Many municipalities have rules governing the size and placement of signs to ensure safety and aesthetic standards. Ignoring these can lead to fines and the need to redo your signage.

Testing and Feedback

Finally, it’s always a good idea to test your sign in the intended environment before full-scale production. Get feedback from a sample audience to see if the size and readability meet your expectations.

Choose your size, and choose wisely!

Choosing the right sign size is a blend of art and science. By understanding your purpose, considering the location, audience, and design elements, and adhering to regulations, you can create a sign that not only stands out but effectively communicates your message.

At Pissis Signage Company, we’re here to help you every step of the way, ensuring that your sign makes the maximum impact.

Remember, in signage, size matters – but so does smart design. Let’s make it big (or small) and brilliant! Because, excellence is the only way to go.

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