7 Power Tips For Outdoor Signs

by | Dec 29, 2023 | News & Trends

What Makes Outdoor Signage an Instant Success?

In a world dominated by digital marketing and online advertising, the enduring impact of physical signage cannot be overlooked. Outdoor signage stands as a silent yet powerful ambassador for businesses, making an indelible impression on passersby and potential customers.

However, not all signage is a success and there are several underlying key factors that you need to consider before you invest in outdoor signs. So, what are the unique qualities that render outdoor signage an instant success in the realm of marketing and brand visibility?

Let us explore.

 

 

#1.Go Bold: Stepping Out of the Ordinary

In the world of outdoor signage, going bold means embracing trends and stepping out of the ordinary. Be brave in your choices, and make your signage a conversation starter. For example, dare to incorporate humor. Humor is a potent tool for capturing audience’s attention and fostering positive responses. Brands that infuse humor into their messaging forge quicker and lasting recall rates. Make people smile, and you will have them hooked, make them chuckle, and they will buy anything you offer.

#2. Choose Your Font Wisely: The Power of Clarity

Opt for a branded font that aligns with your brand’s personality. A clear and legible font enhances the overall impact of your signage. Don’t let a beautiful design be overshadowed by a font that hinders readability. Choose wisely and ensure your message is communicated effectively.

#3. Pick an Emotionally Relevant Color: The Psychology of Hues

Decades of research into color psychology have unveiled the science of triggering specific emotional reactions. Leverage this knowledge to pick branded color schemes that resonate with your target audience. From playful to authoritative, your color choices convey your company’s personality and create instant associations.

 

Add Graphics: The Language of Signs

Customers perceive a company’s personality by observing its exterior signage. The use of graphics is essential in communicating distinctive, branded details about your business. In contrast to signs reliant solely on text, graphics transcend language barriers and possess the ability to achieve instant recognition. Select visuals that effectively convey your brand’s identity. Remember, signs have the ability to speak volumes without uttering a single word.

Light It Up: Shining in the Dark

For businesses that operate during nighttime hours, it’s vital to ensure effective lighting for drawing attention and improving visibility. Illuminate your signs with spotlights, backlit elements, or LED lights. This not only boosts visibility but also adds a touch of sophistication and professionalism to your signage, leaving a lasting impression.

Reach for the Sky (Sort Of): Finding the Right Height

The height of your sign is a critical factor. Too short, and visibility diminishes; too tall, and readability suffers. The ideal height depends on your sign’s marketing purpose and timeline. Consider the longevity of your message and the surrounding competition. Striking the right balance ensures your sign captures attention without getting lost in the landscape. As a general rule of thumb, the longer you plan to keep a sign, the higher it should be placed. Think permanent pylons vs seasonal signage.

Placement: Where Attention Meets Accessibility

Strategically place your outdoor signs where they’ll attract the most customers and where navigation from sign to storefront is seamless. Consider foot traffic, road visibility, and the ease of access for potential customers. The right placement maximizes your sign’s functional attractiveness.

Use Power Words: Crafting Compelling Messages

Harness the potency of power words to stir emotions, instil urgency, and spark curiosity. Infuse them into your signage to swiftly captivate attention and convey your message. Craft compelling headlines and messages which will cause your viewers to act.

Materials Matter: Ensuring Longevity and Impact

Choosing durable and weather-resistant materials is crucial for the longevity and functionality of your outdoor signage. Opt for materials like aluminum, acrylic, or weather-resistant vinyl that can withstand harsh elements. Investing in quality materials ensures your signage remains impactful for years to come.

Keep It Short and Simple: Less is More

Keep your messaging clear, concise, and easy to understand. Focus on key information such as your brand name, offerings, contact details, or a compelling call-to-action. In the world of outdoor signage, less is often more. Simplify your message for maximum impact.

 

Final words

In the realm of outdoor signage, following Pissis’ principles ensures that your signs surpass mere visibility, forging an immediate and enduring connection with your audience. Be daring, make thoughtful choices, incorporate color psychology, integrate compelling graphics, illuminate effectively, determine optimal height, strategically position, employ impactful language, opt for quality materials, and maintain brevity. Elevate your outdoor signage with Pissis, where excellence converges with impact to ensure that your business stands out from the crowd.

 

 

 

 

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